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Designing a great lenticular is not difficult, but there are many tips and tricks. Please use our experience on that filed and you can save a lot of time. We encourage you to contact us early in the creative phase to help you avoid common mistakes. Discussing your concept before providing final art is a really good idea. One simple change can transform a good lenticular project into a masterpiece.
3D effect
Colours are very important. The picture should not be too dark.
Be careful with solid colour areas. There is no 3D effect on solid colour areas.
When creating a 3D lenticular, make sure there is texture in each element.
Bright and vivid colours in front, cold ones in the back.
There should be as many interactions among objects in design as possible.
Background images should have as many details as possible.
The closer to the focal point the object is, the sharper it will appear in lenticular design.
Do not use small text. For 75 LPI – 10 pt. font is the smallest.
Sans are better than serif. They are more readable.
Motion effect
Good flip is a two-images flip.
Avoid high contrast in the most important areas of the image.
High contrast could cause ‘ghosting’ (slight transition between images). Keep any “changing” images low contrast
Sans are better than serif. They are more readable.
The more similar the frames, the more frames could be used in project.
Try to use 5-10 frames for animation although 25 frames are sometimes possible.
Try to use the least amount of frames you can and still tell the story.
Up/down animation works better than left/right.
Keep part of the image stable. When every part of the image is animating, the effect can be a bit disorienting.
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